A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with personal funding platform Seedrs to boost £250,000.
Psychological well being and wellbeing app Shoorah is ready to supply extra on-the-go wellness instruments than every other wellbeing app.
The platform has already been downloaded by 1000’s of customers – with 6,000 downloads within the first week alone – and reached the highest 10 international Apple obtain chart inside a day of its public launch.
The easy, low-cost app helps folks to take steps to take care of their psychological well being wherever they’re, by means of the various options inside the app.
Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares by means of a fundraising spherical, with the pre-registration interval working from 31May to 7 June. The increase will assist help the corporate’s future progress plans which embody the introduction of AI and international growth.
The tech start-up has been co-founded by Essex-based media persona Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys in recent times.
Each founders have invested six determine sums within the enterprise up to now. Ferne McCann has been a TV persona and presenter for 10 years and each at present star in ITV programme, Ferne McCann: First Time Mum.
The Shoorah app launched on 18 Might, with a ready listing of 1000’s, and a high-profile London launch occasion.
Shoorah presents 24/7 entry to a collection of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to go well with them, create new rituals and habits, apply mindfulness, meditate, do breath work workouts and get recommendation from accredited wellbeing consultants in a collection of mini-pods.
The enterprise has targeted on creating bite-size psychological well being instruments – by means of a workforce of wellbeing consultants – to profit even the busiest of individuals.
Shoorah CEO Lorri Haines stated: “We’re in the beginning of a really thrilling journey and we will’t anticipate extra folks to affix and help our mission and our future progress plans by means of the Seedrs fundraise. We sit up for delivering a brand new period for wellbeing by providing an inexpensive, extraordinarily accessible, and really complete app that may make it simpler than ever for folks to handle their psychological wellbeing.”
COO Ferne McCann added: “All the capabilities and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.
“We need to present those who wellbeing instruments don’t must be intimidating, or costly, or time-consuming. With Shoorah™, you’ll be able to meet all your wellness wants in a easy, handy approach that matches into your life, no matter you’ve received occurring, and wherever you’re.”
Each Lorri Haines and Ferne McCann have run earlier companies, overlaying advertising and marketing, vitamin and expertise.
Full particulars of the Seedrs pre-reg may be discovered right here – www.seedrs.com/Shoorah/coming-soon