A Formulation 1 aggressive gaming chain, based by hospitality heavyweight Adam Breeden, has secured £30m in funding from traders to gas its enlargement globally.
The idea, F1 Arcade, launched final 12 months in St Paul’s, London and merges simulator racing with cocktails and meals.
The game has grown in recognition lately, largely made fashionable by Netflix’s ‘Drive to Survive’ collection – with F1 Arcade already securing plans to carry its F1 Arcade to Boston and Birmingham.
Nonetheless, a recent funding spherical led by Liberty Media and Formulation 1 will assist the enterprise develop throughout 30 additional websites throughout the US, UK, Australia and the Center East by 2027.
“Given the success of the primary location and its enchantment to such a various viewers, we imagine F1 Arcade has the potential to change into one of the sought-after experiential hospitality manufacturers globally,” founder Adam Breeden stated.
“For now, we’re eagerly anticipating the opening of Birmingham UK in late 2023 and our first US web site in Boston in early 2024 in addition to saying additional places imminently.”
Breeden is the co-founder of different fashionable aggressive gaming chains corresponding to Puttshack and Bounce.
Demand for experiential social experiences has surged not too long ago, with Breeden saying that that experiential hospitality venues have been “exploding” with recognition post-Covid.